Schedule for PBI 2013: agenda as of 21 October 2013

Wednesday November 6

4:00 – 7:30 pm Registration Open

7:00 – 8:30 pm Welcome Cocktail Reception
Grand Ballroom, Mayflower Renaissance
1127 Connecticut Avenue NW, Washington, DC

Thursday November 7

8:00 am Breakfast and Registration Open
State Room, Mayflower Renaissance
Breakfast Sponsored by Sesame Workshop


9:00 am Welcome Remarks
Ms. Paula Kerger, President and CEO, PBS
Mr. H. Melvin Ming, President and CEO, Sesame Workshop


9:30 am Session 1: Public Media in Times of Public Challenge
Ms. Gwen Ifill, Co-Anchor and Managing Editor, PBS NewsHour
Mr. Noel Curran, Director General, RTÉ
Mr. Masayuki Matsumoto, President, NHK
Ms. Jane Vizard, Legal Director, European Broadcasting Union

In times of crisis, public service broadcasters may play many roles in serving their nation or locality. Relaying crucial news, sponsoring political discourse, providing technological and even life-critical functions may all be part of a public service broadcaster’s plan during an emergency. What lessons can be learned from public broadcasters’ response to urgent ecological, political, or social situations?


10:30 am Beverage Break
State Room, Mayflower Renaissance


11:00 am Session 2: The Future of Broadcast and Beyond
Mr. Hari Sreenivasan, Senior Correspondent, Director of Digital Partnerships, PBS NewsHour
Dr. Alberto da Ponte, Chairman and CEO, RTP - Rádio e Televisão de Portugal
Dr. Keiichi Kubota, Managing Director, Executive Director - General of Engineering, NHK
Mr. Ralph Rivera, Director of Future Media, BBC
Mr. Jason Seiken, Chief Content Officer and Editor-in-Chief, Telegraph Media Group

Digital themes will touch a variety of PBI sessions in 2013, and this specific session is dedicated to technology. This panel combines the broadcast and online worlds to discuss how public service broadcasters serve their audiences as media consumption evolves to new platforms. Discussion will include next generation over-the-air television, mobile, over-the-top, UltraHD/4K, 8K, and future global standards.


12:15 pm Luncheon and Networking
State Room, Mayflower Renaissance
Lunch Sponsored by National Geographic Television


1:45 pm Session 3: Breaking News in the Media 3.0 Era
Mr. David Greene, Host/Correspondent, Morning Programming, NPR
Mr. Andy Carvin, Senior Strategist, Social Media Desk, NPR
Mr. Eduardo Castro, Director General, EBC Brazil
Mr. Gil Hwan-Young, President and CEO, KBS

How do public service broadcasting news organizations stay relevant in a crowded news media landscape? This panel will focus on specific successes and challenges in ongoing live news coverage. Topics will include the changes in newsgathering, the impact of social media on news, and the dilemma of getting the story right versus getting it first.


3:00 pm Beverage Break
State Room, Mayflower Renaissance


3:30 pm Session 4: Watch and Learn: Children’s Programming that is Educational
Ms. Linda Simensky, Vice President, Children’s Programming, PBS
Dr. Diana Celis, Manager, Señal Colombia Sistema De Medios Publicos
Mr. Petr Dvorak, Director General, Czech Television
Mrs. Ann-Mari Malmros, Head of Children and Youth Programming, Swedish Educational Broadcasting Company
Ms. Carol-Lynn Parente, Senior Vice President and Executive Producer, Sesame Street, Sesame Workshop

Building curriculum-based programming that kids enjoy watching is a challenge for any broadcaster. How are public service broadcasters succeeding in this area? Sesame Workshop will highlight its international success in this field and share the stage with public service broadcasters that are creating successful kids and educational content.


5:00 pm End of day one sessions.

6:15 pm Complimentary bus transportation to Newseum: Meet in the Mayflower Renaissance lobby.

6:30 pm Gala Reception and Dinner at the Newseum
Newseum, 555 Pennsylvania Avenue NW, Washington, DC 20001
Complimentary bus transportation provided from Newseum to Mayflower Renaissance at the conclusion of the event.

Friday November 8
8:00 am Breakfast and Registration Open
State Room, Mayflower Renaissance
Breakfast Sponsored by Tangled Bank Studios


8:45 am Morning Remarks
Michael Rosenfeld, Head of Television and Film, Tangled Bank Studios


8:50 am Keynote Address:New Media, New Civics
Ms. Paula Kerger, President and CEO, PBS
Mr. Ethan Zuckerman, Director, Center for Civic Media, MIT

Ethan Zuckerman is director of the Center for Civic Media at MIT, and a principal research scientist at MIT's Media Lab.  He is the author of Rewire: Digital Cosmopolitans in the Age of Connection, published by W.W. Norton in June 2013. With Rebecca MacKinnon, Ethan co-founded international blogging community Global Voices. Global Voices showcases news and opinions from citizen media in over 150 nations and thirty languages. Ethan's research focuses on issues of internet freedom, civic engagement through digital tools and international connections through media. He blogs at and lives in the Berkshire Mountains of western Massachusetts.


9:45 am Session 5:Content that Captures Heritage and History
Mr. Ray Suarez, Journalist and Author, Latino Americans: The 500-Year Legacy That Shaped a Nation
Mr. Ric Burns, Director/Writer/Producer, Steeplechase Films
Mr. Hubert Lacroix, President and CEO, CBC
Mr. Mark Scott, Managing Director, Australian Broadcasting Corporation

Historical and cultural documentary programming has long been the focus of public service broadcasters. Do public broadcasters have special responsibilities as curators of unique and valuable content that specifically details the heritage of a culture, community, or nation? This session will examine the role of storytelling and how documentary content contributes to a nation's knowledge of itself, its saga, and its society.


10:50 am Beverage Break
State Room, Mayflower Renaissance


11:05 am Session 6: Funding the Future: Tactics and Tools for Sustainability
Ms. Patricia Harrison, President and CEO, CPB
Mr. Thor Eriksen, Director General, NRK
Mr. Kenneth Tan, Assistant Chief Executive (Assessment), Media Development Authority, Singapore
Ms. Christine Wilson, Executive Director of Content, CBC

Public broadcasters are being forced to move away from traditional funding sources like taxes and license fees. This discussion will survey the issues and strategies that are being used now to sustain our organizations. How can public service broadcasters convert these modern funding challenges into broader opportunities? Tactics being implemented include maintaining relevance to the audience, content choices, and multiplatform distribution efforts. What other methods are effective at improving sustainability?


12:15 pm Closing Session
Ms. Paula Kerger, President and CEO, PBS
Mr. Nelson Breve Dias, Director-President, EBC

12:30 pm Luncheon
State Room, Mayflower Renaissance


2:00 pm, 2:15 pm, and 2:30 pm Complimentary bus transportation to NPR: Meet in the Mayflower Renaissance lobby.


2:30 pm NPR (National Public Radio) Visit and Tours
NPR, 1111 North Capitol Street NE, Washington, DC

For security purposes, please bring a form of photo identification to the NPR tour (passport, driver’s license, etc.) Light refreshments will be served after the tour. Complimentary bus transportation will be provided from NPR to Mayflower Renaissance lobby every 30 minutes.


6:15 pm Complimentary bus transportation to Smithsonian Institution National Museum of Natural History: Meet in the Mayflower Renaissance lobby.


6:30 pm – 9:30 pm Night at the Museum: Smithsonian Institution National Museum of Natural History
Smithsonian Institution National Museum of Natural History, 10th Street & Constitution Avenue NW, Washington, DC 20560

Dr. Kirk Johnson, Director, Smithsonian Institution National Museum of Natural History

Complimentary bus transportation provided from Smithsonian Institution National Museum of Natural History to Mayflower Renaissance lobby at the conclusion of the event.

Thank you to our

Sponsors and Exhibitors 





The Mayflower Renaissance
Washington, DC Hotel
1127 Connecticut Avenue NW
Washington, District Of Columbia 20036 USA